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Television Commercials - 16 entries

  1. The Acceptance of Television Commercials among Black Consumers. Heflin, Debbora Tiesha Ann 1981-08. 1 microfiche: negative ,ill.
  2. Antecedents of Children's Comprehension of the Purpose of Television Advertising. Faber, Ronald J.; And Others 1981. 1 microfiche: negative.
  3. Auxilio, Socorro! Salvame! Los Esterioripos de la Mujer en la Television. Octavo Modulo de una Serie para Maestros de Escuela Elemental. Fara Usar con la Grabacion (Help! Help! Save me! Sexual Stereotyping of Women. Eighth Module of a Series for Elementary School Teachers. Audiotape Transcriptions). Garcia Ramis, Magali, Ed.; And Others 1980. 1 microfiche: negative, ill.
  4. Beer and Wine Advertising: Impact of Electronic Media. Hearing before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Commerce. House of Representatives, Ninety-Ninth Congress, First Session on H.R. 2526 and H.R. 1901. Congress of the U.S., Washington, DC. House Committee on Energy and Commerce. 1985-May-21. 7 microfiches : negative, ill.
  5. Children and Advertising: A Bibliography. 1978. 1 microfiche : negative.
  6. Countering Children's Sugared Food Commercials: Do Rebuttals Help? Kaufman, Lois; Sandman, Peter M. 1983. 1 microfiche : negative, ill.
  7. A Critical Analysis of Paid-For Communications in the 1984 U.S. Senatorial Campaign in Michigan. Gotliffe, Harvey 1985-Apr. 1 microfiche : negative.
  8. Culture Writ Electronic: Themes in Television Advertising. Cheney, Michael R. 1981. 1 microfiche: negative.
  9. Do Television Commercials Offered During Children's Viewing Hours Require Any Reading Skills? Hart, Karen J. 1981. 1 microfiche: negative.
  10. The Effects of Televised Advertising on Mother-Child Interactions at the Grocery Store. Reeves, Byron; Atkin, Charles K. 1979.
  11. Electronic Media Merchandising in Distributive Education. Final Report. 1980. 1 microfiche : negative.
  12. An Examination of the Male Sex Role Model in Prime Time Television Commercials. Meyers, Renee 1980-11. 1 microfiche: negative.
  13. Humor in Advertising: The Language Pun. Seely, Jonathan 1980. 1 microfiche: negative.
  14. The Role of Emotion in Memory for Television Commercials. Friestad, Marian; Thorson, Esther 1985-May. 1 microfiche : negative, ill.
  15. Television and Youth: 25 Years of Research and Controversy. Murray, John P. 1980. 3 microfiche: negative, ill.
  16. Television Production. Hird, John R.; Balzarini, Steven 1980. 2 microfiche: negative, ill.

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About

Microfiches@UMLib is an in-house developed database of library records which are available in microfiche format. The database contains Educational Resources Information Center (ERIC) microfiche information of journal articles, books, research syntheses, conference papers and technical reports. Apart from ERIC records, the database also contains bibliographic information of microfiches in other areas such as science & technology and social sciences.

The Indonesian Microfiche Collection consists of historical documents of Indonesia pertaining to government administration, education, culture, ethnic and social relations, language and literature.

How To View

In order to view the Microfiches, please go to the Clients Services Division, Level 1, Main Library

How to Print

Steps to get the microform in printed version:

Ask for the Microform Loan Request Form from Clients Services Division, Level 1, Central Library

Fill in your details and the number of Microfiche/Microfilm requested.

The Client Services Division will send the request form to the Preservation and Conservation Unit for printing. The process may take a few days depending on how many request form received.

Users are charged on the printing service for RM0.50 per paper (for students). RM15 will be charged for outsiders for the first 10 pages printed. The 11th page onwards will be charged RM7 per paper printed.

Need Help?

If you need assistance, please see:
Librarian at Client Services Division
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