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Mass Media Effects - 146 entries

  1. "Nobody Told Me It Was Rape": A Parent's Guide for Talking with Teenagers about Acquaintance Rape and Sexual Exploitation. Adams, Caren; Fay, Jennifer 1984. 1 microfiche: negative.
  2. A "Situational" and "Coorientational" Measure of Specialized Magazine Editors' Perceptions of Readers. Jeffers, Dennis W. 1984-Aug. 1 microfiche : negative, ill.
  3. "The Day After": Does the Media Really Have an Impact? Study I. 1984--What Difference Does It Make in Experienced Control? Study II and III. Tiffany, Phyllis G.; Tiffany, Donald W. 1984.. 1 microfiche : negative, ill.
  4. "TV's Sort of...Just There": Critical Television Viewing Skills. Bell, John 1984. 1 microfiche: negative.
  5. The 15-Second Television Commercial: A Study of Executive Perception. Asahina, Roberta R. 1987-Mar. 1 microfiche : negative, ill.
  6. The 1987 State of the Union Address: Riding into the Sunset. Berland, Theodore 1987-Aug. 1 microfiche: negative.
  7. Adult Product Advertising to the Adolescent Audience: The Case of Smokeless Tobacco. McDermott, Steven T.; And Others 1987-Apr. 1 microfiche : negative.
  8. Adult Readership of Magazines and Why They Read. Towers, Wayne M. 1987-Feb. 1 microfiche: negative.
  9. Agency Researchers' Perception of the Users and Uses of Copy Research. Reid, Leonard N.; Salmon, Charles T. 1984-Aug. 1 microfiche: negative.
  10. Agenda Setting in the 1982 Illinois Gubernatorial Campaign. Shapiro, Mitchell E.; Williams, Wenmouth, Jr. 1983-Apr. 1 microfiche : negative, ill.
  11. Agenda-Setting and Political Framing in the 1982 Illinois Gubernatorial Campaign. Shapiro, Mitchell E.; Williams, Wenmouth, Jr. 1983-May. 1 microfiche : negative.
  12. All on One Wire: Pros and Cons of Mega-Channel, Interactive Cable. Acker, Stephen R. 1983-Feb. 1 microfiche : negative.
  13. The Application of Gratifications Sought and Received from a New Independent Television Station's Programming. Williams, Wenmouth, Jr.; Shapiro, Mitchell E. 1983-Nov. 1 microfiche : negative, ill.
  14. Audience Perceptions of the Performance of Television Doctors and Nurses in the Patient Relationship Compared to the Performance of Those in Real Life. Jeffers, Dennis W.; Meiss, Guy T. 1982-Jul. 1 microfiche : negative
  15. Audience Perspectives on the News: Assessing Their Complexity and Conceptual Frames. McLeod, Jack M.; And Others 1987-Aug. 1 microfiche: negative.
  16. Beer and Wine Advertising: Impact of Electronic Media. Hearing before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Commerce. House of Representatives, Ninety-Ninth Congress, First Session on H.R. 2526 and H.R. 1901. Congress of the U.S., Washington, DC. House Committee on Energy and Commerce. 1985-May-21. 7 microfiches : negative, ill.
  17. The Benefits of Watching Television. Levinson, Paul. 1980.. 1 microfiche : negative, ill.
  18. Beyond Believability: A Comparative Analysis of What the Public Knows and Thinks about Television and Newspaper News. McLeod, Jack M.; And Others 1985-Aug. 1 microfiche : negative, ill.
  19. Bridging the Gap between the Broadcast Tower and the Ivory Tower: Integrating Telecommunications into Speech Communication Curricula. Thompsen, Philip A. 1985-Sep-20. 1 microfiche : negative
  20. Campaign Policies, Broadcasters, and the Presidential Election of 1924. Benjamin, Louise M. 1987.. 1 microfiche : negative, ill.
  21. Clearing the Air about Cigarettes: Will Advertisers' Rights Go Up in Smoke? Richards, Jef I. 1987.. 1 microfiche : negative, ill.
  22. Commercial Complexity and Local and Global Involvement in Programs: Effects on Viewer Responses. Oberman, Heiko; Thorson, Esther 1985-Aug. 1 microfiche : negative, ill.
  23. Communicacion Popular: The Language of Liberation. White, Robert A. 1980-Jul-14. 1 microfiche : negative.
  24. Computerized Television: New Developments in Television Production Techniques. Metallinos, Nikos 1987-Jun. 1 microfiche: negative.
  25. Conference in Rhetorical Criticism. Address of the Annual Conference and Commended Papers (17th, Hayward, California, May 7, 1982). Ianniello, Raphaella A., Ed. 1982-May-7. 1 microfiche : negative.
  26. Confronting Danger: AIDS in the News. Hughey, Jim D.; And Others 1986-Nov. 1 microfiche: negative.
  27. Consonance in Network Prime-Time Programming. Gerhard, Michael E. 1986.. 1 microfiche : negative, ill.
  28. A Content Analysis of Three Major Television Networks to Determine the Extent of Positive Role Models Engaged in Reading Activities. Weck, Debra A. 1985-May. 1 microfiche: negative.
  29. Countering Children's Sugared Food Commercials: Do Rebuttals Help? Kaufman, Lois; Sandman, Peter M. 1983. 1 microfiche : negative, ill.
  30. Courting the Buyer: The Relationship of Newspaper, Audience, and Advertisers. Thompson, Timothy N. 1987-Apr. 1 microfiche: negative.
  31. Culture Clash: U.S. Television Programs in Korea. Kang, Jong Geun; Morgan, Michael 1986-Aug. 1 microfiche : negative
  32. Current Research on Television-Influenced Constructions of Social Reality. Ogles, Robert M. 1987-Aug-4. 1 microfiche : negative, ill.
  33. The Day After: Report of a Survey of Effects of Viewing and Beliefs about Nuclear War. Cross, Theodore P.; Saxe, Leonard. 1984.. 1 microfiche : negative, ill.
  34. Defamiliarization in Television Viewing: Aesthetic and Rhetorical Modes of Experiencing Television. Woal, Michael B. 1982-Jul. 1 microfiche : negative
  35. Defining the Images of Presidential Candidates from Televised Political Spot Advertisements. Shyles, Leonard 1983-May. 1 microfiche: negative, ill.
  36. Defining the Issues of a Presidential Election from Televised Political Spot Advertisements. Shyles, Leonard 1983-May-29. 1 microfiche: negative, ill.
  37. Deviance of Political Groups and Media Treatment: An Empirical Analysis of a Critical Hypothesis. Shoemaker, Pamela J. 1982-Jul. 1 microfiche: negative, ill
  38. Digital Retouching: Is There a Place for It in Newspaper Photography? Reaves, Shiela. 1986.. 1 microfiche : negative, ill.
  39. Directing the Drama: Mass Media's Dramaturgical Role. McKee, Kathy Brittain 1986-Aug. 1 microfiche : negative
  40. Do Finished Television Commercials Test More Effectively Than Slide Show Storyboard Television Commercials: An Experimental Copy Test. Kagel, Richard; Billings, LeRoy D. 1986-Aug. 1 microfiche: negative, ill.
  41. Effect of Editorial Endorsements on Public Perception of Leanings in Coverage of a Presidential Election Campaign. Culbertson, Hugh M.; And Others 1985-Aug. 1 microfiche : negative, ill.
  42. The Effect of Six Production Variables on Recall of Television Commercials during Fast Forward "Zapping." White, Sylvia E.; And Others 1986-Aug. 1 microfiche : negative, ill.
  43. Effective Utilization of the Mass Media. Turner, Norma Haston 1985-Apr-20. 1 microfiche : negative, ill.
  44. The Effects of Actualities on the Recall of and Interest in Radio Newscasts. Wulfemeyer, K. Tim; McFadden, Lori L. 1 microfiche : negative.. 1 microfiche : negative.
  45. Effects of Network Commentary on Viewers' Reactions to 1984 Reagan Campaign Film. Gerhard, Mike; Loving, Jim 1985-Aug. 1 microfiche : negative, ill.
  46. Effects of Newspaper Coverage on Neighborhood and Community Issue Concerns. Smith, Kim A. 1987-Aug. 1 microfiche : negative, ill.
  47. The Effects of Television on Children. Foundation for Child and Youth Studies Selected Papers Number 47. Tregoning, Julia 1986. 1 microfiche : negative, ill.
  48. Effects of the Bush/Ferraro Debate on Candidate Characterization. Stamm, Keith R. 1985-Aug. 1 microfiche : negative, ill.
  49. Elaborating the Relationship between TV Viewing and Beliefs about the Real World: Possible Contingent Variables. Potter, W. James 1984-Aug. 1 microfiche : negative.
  50. An Empirical Investigation of Media Program Preferences and Tastes. Schneider, Michael J.; And Others 1984-Apr. 1 microfiche : negative.

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Microfiches@UMLib is an in-house developed database of library records which are available in microfiche format. The database contains Educational Resources Information Center (ERIC) microfiche information of journal articles, books, research syntheses, conference papers and technical reports. Apart from ERIC records, the database also contains bibliographic information of microfiches in other areas such as science & technology and social sciences.

The Indonesian Microfiche Collection consists of historical documents of Indonesia pertaining to government administration, education, culture, ethnic and social relations, language and literature.

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