Microfiches@UMLib

University of Malaya Library Special Catalogues

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Advertising - 357 entries

  1. "Individual Sparks": An Approach to Teaching the Young Advertising Writer. Sweeney, John 1986-Aug. 1 microfiche : negative,ill
  2. "No Thank You, We'd Rather Not": The Rights and Policies of Daily Newspapers Relating to Refusals to Accept Advertising. Utt, Sandra H.; Pasternack, Steve 1986.. 1 microfiche : negative, ill.
  3. "Taking a Bite Out of Crime": The Impact of a Public Information Campaign. O'Keefe, Garrett J. 1983.. 1 microfiche : negative, ill.
  4. "USA Today": Can the Nation's Newspaper Survive? Wicks, Robert H. 1985-Aug-6. 1 microfiche : negative, ill.
  5. [Educational Reform and Discipline Policy Advertisement.] Santa Maria Joint Union High School District, CA. 1983-Oct-19. 1 microfiche: negative, ill.
  6. [Programs of the Shawnee Hills Community Mental Health/Mental Retardation Center, Inc.] Shawnee Hills Community Mental Health/Mental Retardation Center, Inc., Charleston, WV. 1983.. 1 microfiche : negative, ill.
  7. The 30-Second Spot Quiz. Rank, Hugh 1982. 1 microfiche : negative,ill
  8. Abbreviations: Their Effects on Comprehension of Classified Advertisements. Sokol, Kirstin R. 1981-Jul-28. 1 microfiche: negative.
  9. Ace: Action-Communication-Expression. IMPACT II: Houston's Teacher-to-Teacher Network. McIntyre, Margie 1982. 1 microfiche : negative.
  10. The Adroom Operation: The Structure, Functions and Socialization of the Adworker in the Advertising Agency. Lee, Jung-Sook 1983-Aug. 1 microfiche : negative.
  11. Advantages of Place in the "Sunbelt" as Perceived by Promoters. Raitz, Karl 1985-Nov. 1 microfiche : negative, ill.
  12. Advertisements Demand Sense. Clanton, Brandolyn; And Others 1983. 1 microfiche : negative, ill.
  13. Advertisements: An Overlooked Resource in the Foreign Language Classroom. Deutsch, Rena 1984. 1 microfiche: negative.
  14. Advertising - USMES Teacher Resource Book. Second Edition. Trial Edition. Agro, Sally 1976. 3 microfiche: ill.
  15. Advertising Agencies: An Analysis of Industry Structure. Smith, Sandra J. 1985-Aug. 1 microfiche : negative, ill.
  16. Advertising Agency/Client Relationships in a Midwestern Metropolitan Market. Lynn, Jerry R.; And Others 1984-Aug. 1 microfiche : negative, ill.
  17. Advertising and Advertisements: The Simple Art of Grouping. Denton, Craig L. 1981. 1 microfiche: negative.
  18. Advertising and Free Speech. Instructor's Guide [and] Student Materials. Business Issues in the Classroom. Revised. Maxey, Phyllis F. 1983.. 1 microfiche : negative, ill.
  19. Advertising and Invasion of Privacy. Rohrer, Daniel Morgan 1978. 1 microfiche : negative.
  20. Advertising and Regulation during the New Deal Era, 1933-1941. Lanfranco, Leonard W. 1982-Jul. 1 Microfiche : Negative
  21. Advertising and Student Rhetoric. Stone, William B. 1978. 1 microfiche : negative.
  22. Advertising and the Higgledy-Piggledy Media in Two Thousand Ought One. Martin, Charles H. 1977. 1 microfiche : negative.
  23. Advertising and the Management of Aggregate Consumer Demand: A Cross-National Test of the Galbraithian Argument. Quarles, Rebecca C.; And Others 1980. 1 microfiche: negative.
  24. Advertising and the Poor. Journalism Monographs Number Seventy-Five. Bowen, Lawrence 1982-Feb. 1 microfiche: ill.
  25. Advertising and Women's Changing Work Roles. Rutz, Linda Robinson 1981. 1 microfiche: negative.
  26. Advertising for the 80's. Marketing and Distributive Education. Advertising. Instructor's Guide. Ault, Craig; Elias, John 1983. 1 microfiche : negative, ill.
  27. Advertising Practitioner's Ethical Decision-Making: The Utilitarian Viewpoint. Overstreet, Charles William 1983-Aug. 1 microfiche : negative, ill.
  28. Advertising Practitioners' Uses and Perceptions of Research. Severn, Jessica J. H.; Dunham, Rodney A. 1986.. 1 microfiche : negative, ill.
  29. Advertising. New Horizons in Nutrition. Arnold, Justine; Grogan, Jane, Ed. 1980. 1 microfiche: negative.
  30. Agency Researchers' Perception of the Users and Uses of Copy Research. Reid, Leonard N.; Salmon, Charles T. 1984-Aug. 1 microfiche: negative.
  31. Agricultural Business Sales and Marketing. Instructor's Guide. Volume 16, Number 1. Stewart, Bob R.; And Others. 1984.. 7 microfiches : negative, ill.
  32. American Council on Consumer Interests Annual Conference. Proceedings (32nd, St. Louis, Missouri, April 9-12, 1986). Schnittgrund, Karen P., Ed. 1986. 5 microfiches : negative, ill.
  33. American Council on Consumer Interests. Proceedings. Annual Conference (31st, Fort Worth, Texas, March 27-30, 1985). Schnittgrund, Karen P., Ed. 1985. 4 microfiches : negative, ill.
  34. Annotated Bibliography and Index of the Freedom of Information Center Reports and Papers. 1978. 1 microfiche : negative.
  35. Antecedents of Children's Comprehension of the Purpose of Television Advertising. Faber, Ronald J.; And Others 1981. 1 microfiche: negative.
  36. An Approach to Teaching Television Writing. Brown, Kent R. 1981-Nov. 1 microfiche: negative.
  37. An Approach to Teaching the Retail Advertising Course. Bowers, Thomas A. 1982-Jul. 1 microfiche: negative
  38. Approaches to the Teaching of Advertising Management. Jugenheimer, Donald W. 1979. 1 microfiche : negative.
  39. The Attitudes of Advertising Educators Concerning the Philosophies of Legendary Advertising Practitioners (and Their Implications for Advertising Education). Zanot, Eric J.; Lamp, Joseph 1984-Aug. 1 microfiche: negative.
  40. Au Courant: Teaching French Vocabulary and Culture Using the Mass Media. Language in Education: Theory and Practice 65. Berwald, Jean-Pierre 1986. 2 microfiche; negative;ill
  41. Audience Research in American Broadcasting: The Early Years. Hurwitz, Donald 1983-Aug. 1 microfiche : negative.
  42. Blueprint for Success. . . A Manual for Conventions, Conferences, Seminars and Workshops. Jax, John J., Ed 1981. 1 microfiche : negative.
  43. Breaking Down Barriers: New Evidence on the Impact of Metropolitan School Desegregation on Housing Patterns. Final Report. Pearce, Diana 1980. 1 microfiche: negative.
  44. Broadcast Access and Reply Rights for Politicians and PACs: A Continuing Headache for the FCC. Gentry, Richard H. 1985-Aug. 1 microfiche : negative.
  45. Broadcast Copywriting and Computer Assisted Instruction. Hagerman, William L. 1984-Apr-6. 1 microfiche: negative.
  46. Business and Industrial Supervisors. Project TEAMS. (Techniques and Education for Achieving Management Skills). 1980-03. 2 microfiche: negative.
  47. Buy, Buy, Buy. How to Recognize Advertising Appeals. Dianna, Michael A. 1983. 1 microfiche : negative.
  48. The Cableshop. Rohrer, Daniel M. 1981. 1 microfiche: negative.
  49. Canadian Perspectives on Sex Stereotyping in Advertising. Courtney, Alice E.; Whipple, Thomas W. 1978. 2 microfiche: negative.
  50. CATV and the Broadcasters. Flanagan, Bill 1979. 1 microfiche : negative.

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About

Microfiches@UMLib is an in-house developed database of library records which are available in microfiche format. The database contains Educational Resources Information Center (ERIC) microfiche information of journal articles, books, research syntheses, conference papers and technical reports. Apart from ERIC records, the database also contains bibliographic information of microfiches in other areas such as science & technology and social sciences.

The Indonesian Microfiche Collection consists of historical documents of Indonesia pertaining to government administration, education, culture, ethnic and social relations, language and literature.

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