Microfiches@UMLib

University of Malaya Library Special Catalogues

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Advertising - 372 entries

  1. CATV and the Broadcasters. Flanagan, Bill 1979. 1 microfiche : negative.
  2. Changes in Perceptions Advertising Agency Personnel Had of Media Sales Representatives: 1950-1986. Ducoffe, Robert Hal 1986-Aug. 1 microfiche: negative, ill.
  3. The Child as a Consumer: Selected Annotated Bibliography. Lentink, Jarmila, Comp. 1978-07. 1 microfiche: negative.
  4. Children and Advertising: An Annotated Bibliography. Meringoff, Laurene, Ed. 1980. 1 microfiche: negative.
  5. Children, Television and the Holiday Blitz. Betres, James; Toher, Gertrude 1986-Apr. 1 microfiche : negative, ill.
  6. Children's Programming: An Industry Peace Offering to the New Frontier. Watson, Mary Ann. 1983. 1 microfiche : negative, ill.
  7. Cigarette Advertising: My, How You've Changed! England, Bill; And Others 1987-Aug. 1 microfiche: negative.
  8. Cigarette Smoking by Adolescent Females: Implications for Health and Behavior. Gritz, Ellen R. 1982-Aug. 1 microfiche : negative.
  9. Cigarette Warning Labels as Educational Devices. Newman, Ian M.; And Others 1978. 1 microfiche : negative.
  10. Classrooms & Community: Using Community Resources in the Consumer Education Curriculum. Smorodin, Calla; And Others 1981-Jan. 3 microfiches : negative, ill.
  11. Clearing the Air about Cigarettes: Will Advertisers' Rights Go Up in Smoke? Richards, Jef I. 1987.. 1 microfiche : negative, ill.
  12. Cognitive Behaviors During Three Exposures to an Advertisement. Fortini-Campbell, Lisa; Moore, Jeff 1978. 1 microfiche : negative, ill.
  13. Commercial Art: Scope and Sequence. Nashville - Davidson County Metropolitan Public Schools, TN. 1984. 1 microfiche : negative, ill.
  14. Commercial Complexity and Local and Global Involvement in Programs: Effects on Viewer Responses. Oberman, Heiko; Thorson, Esther 1985-Aug. 1 microfiche : negative, ill.
  15. Communication and Ethics: The Informal and Formal Curricula. Cooper, Thomas W. 1987. 1 microfiche: negative.
  16. Communication Skills 8 (Non-Leveled Semester Class for All Eighth Graders). Persuasion Unit. Corono-Norco Unified School District, Corono, CA. 1984. 1 microfiche : negative, ill.
  17. Communications and Advertising: The Non-Aligned Disciplines. Mester, Cathy Sargent 1983-Dec. 1 microfiche : negative.
  18. A Comparative Study of Advertising in Israel and the United States. Krohn, Franklin B.; Brahms, Robert 1979. 1 microfiche: negative.
  19. Competence Is for Everyone: Gender and the Conditions of Learning. Collected Readings. Kent, Martha Whalen, Ed. 1976. 2 microfiches : negative.
  20. Comprehensive Smoking Prevention Education Act of 1981. Hearing before the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-Seventh Congress, Second Session, on S. 1929 to Amend the Public Health Service Act and the Federal Cigarette Labeling and Advertising Act to Increase the Availability to the American Public of Information on the Health Consequences of Smoking and Thereby Improve Informed Choice, and for Other Purposes. Congress of the U.S., Washington, DC. Senate Committee on Commerce, Science, and Transportation. 1982-May-10. 2 microfiches : negative.
  21. Computer Applications in Marketing. An Annotated Bibliography of Computer Software. Burrow, Jim; Schwamman, Faye 1986.. 2 microfiches : negative, ill.
  22. Computerized Coordinated Service Center: A Comparison of Service Methodologies and Costs in the Urban and Rural Area. Waldman, Risa J.; And Others 1983-Dec. 1 microfiche : negative, ill.
  23. Computers in My Curriculum? 18 Lesson Plans for Teaching Computer Awareness without a Computer. Adaptable Grades 3-12. Bailey, Suzanne Powers; Jeffers, Marcia 1983-May. 3 microfiches : negative, ill.
  24. Consumer Buying Goals and Communication Behavior. Moore, Roy L.; Moschis, George P. 1978. 1 microfiche : negative.
  25. Consumer Citizenship Curriculum Guides for Social Studies, English, Science, Mathematics. MacKenzie, Louise; Smith, Alice 1981. 6 microfiche: negative.
  26. Consumer Education (A High School One Semester Course). Hawaii State Dept. of Education, Honolulu. Office of Instructional Services. 1982.. 3 microfiches : negative, ill.
  27. Consumer Education for the Young Child. Volume 2: An Annotated Bibliography. Heslop, Louise A. 1981-01. 1 microfiche: negative.
  28. Consumer Education Materials: An Annotated List. Revised Edition. Alberta Consumer and Corporate Affairs, Edmonton. Resource Centre. 1982. 2 microfiche: ill.
  29. Consumer Information in the Electronic Media: Neutral Information, Advertising, Selling. Working Paper No. 4. Sepstrup, Preben; Olander, Folke 1986-Aug. 1 microfiche : negative, ill.
  30. Consumer Law-Related Education Materials (Grades 4-7). Highlands County. Allen, Rodney F., Ed.; Landry, Russell H., Ed. 1982. 2 microfiches : negative
  31. Consumer Protection in Postsecondary Education: A National Invitational Conference. Program Handbook. Albanese, Frank N.; And Others 1974. 2 microfiches : negative, ill.
  32. Consumerism Theme. Garrahy, Dennis J. 1982. 1 microfiche: negative, ill.
  33. Content Analysis of the Library Journal for 1958-80. Goldhor, Herbert 1980. 1 microfiche: negative.
  34. Copyfitting Instructor: A Computer-Assisted Instructional Aid for the Dirtiest Job in Advertising Design and Production Courses. Wesson, David A. 1986-Aug. 1 microfiche : negative, ill.
  35. Council for Programs in Technical and Scientific Communication Proceedings (4th, St. Paul, Minnesota, April 14-15, 1977). Pearsall, Thomas E., Ed. 1977-Apr. 1 microfiche : negative, ill.
  36. Critical Judgment. Activity Guide. Acton, Karen; Griffith, Judy 1980. 1 microfiche : negative, ill.
  37. Critical Reading That Makes a Difference. Shirley, Fehl L. 1983-Jan. 1 microfiche : negative.
  38. Culture Writ Electronic: Themes in Television Advertising. Cheney, Michael R. 1981. 1 microfiche: negative.
  39. The Curious Case of Contraceptive Advertising: Debate or Debacle? Smith, Linda Lazier 1985-Aug. 1 microfiche : negative, ill.
  40. Curriculum Guide for Fashion Merchandising (Fashion Salesperson). Gregory, Margaret R. 1984. 3 microfiches : negative, ill.
  41. Curriculum Guide for Marketing and Distributive Education (Second Year). South Carolina State Dept. of Education, Columbia. Office of Vocational Education. 1983. 3 microfiche: negative.
  42. Deceptive Advertising: Unprotected and Unknown. Ducoffe, Robert Hal 1986-Aug. 1 microfiche : negative
  43. Deceptive Business Practices: Federal Regulations. Rohrer, Daniel Morgan 1978. 1 microfiche : negative.
  44. Deceptive Business Practices: State Regulations. Rohrer, Daniel Morgan 1978. 1 microfiche : negative.
  45. Decision-Making Casebook for Business and Economics. Tedesco, Paul H., Ed.; And Others 1977. 1 microfiche: ill.
  46. Defining the Images of Presidential Candidates from Televised Political Spot Advertisements. Shyles, Leonard 1983-May. 1 microfiche: negative, ill.
  47. Defining the Issues of a Presidential Election from Televised Political Spot Advertisements. Shyles, Leonard 1983-May-29. 1 microfiche: negative, ill.
  48. Demographics and the Dailies: Stalking the Upscale Reader. Hausman, John 1983-Mar. 1 microfiche : negative.
  49. A Descriptive Study of Student Recruitment Methodology Employed by Two-Year Non-Religiously Affiliated Post-Secondary Institutions in the United States. Duda, Thomas 1981-Aug. 2 microfiche : negative.
  50. Development and Experiment in College Teaching. CIC Panel on Research and Development of Instructional Resources, No. 14, Spring 1979. Ericksen, Stanford C., Ed.; Cook, John A., Ed. 1979. 1 microfiche : negative.

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About

Microfiches@UMLib is an in-house developed database of library records which are available in microfiche format. The database contains Educational Resources Information Center (ERIC) microfiche information of journal articles, books, research syntheses, conference papers and technical reports. Apart from ERIC records, the database also contains bibliographic information of microfiches in other areas such as science & technology and social sciences.

The Indonesian Microfiche Collection consists of historical documents of Indonesia pertaining to government administration, education, culture, ethnic and social relations, language and literature.

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