University of Malaya Library Special Catalogues

Home | Browse by Author | Title | Subject

Note: Publications from ERIC is now available at ERIC Web site. Please go there to locate them.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

Advertising - 423 entries

  1. Business and Industrial Supervisors. Project TEAMS. (Techniques and Education for Achieving Management Skills). 1980-03. 2 microfiche: negative.
  2. Buy, Buy, Buy. How to Recognize Advertising Appeals. Dianna, Michael A. 1983. 1 microfiche : negative.
  3. The Cableshop. Rohrer, Daniel M. 1981. 1 microfiche: negative.
  4. Canadian Cultural Materialism: Personal Values and Television Advertising. Surlin, Stuart H.; Squire, Larry A. 1987-May. 1 microfiche: negative.
  5. Canadian Perspectives on Sex Stereotyping in Advertising. Courtney, Alice E.; Whipple, Thomas W. 1978. 2 microfiche: negative.
  6. CATV and the Broadcasters. Flanagan, Bill 1979. 1 microfiche : negative.
  7. Changes in Perceptions Advertising Agency Personnel Had of Media Sales Representatives: 1950-1986. Ducoffe, Robert Hal 1986-Aug. 1 microfiche: negative, ill.
  8. Changes in United States Advertising 1976-1986 (a la Studs Terkel). Jackson, DeForrest; Lamb, Christopher J. 1987-Aug-1. 1 microfiche : negative.
  9. The Child as a Consumer: Selected Annotated Bibliography. Lentink, Jarmila, Comp. 1978-07. 1 microfiche: negative.
  10. Children and Advertising: An Annotated Bibliography. Meringoff, Laurene, Ed. 1980. 1 microfiche: negative.
  11. Children, Television and the Holiday Blitz. Betres, James; Toher, Gertrude 1986-Apr. 1 microfiche : negative, ill.
  12. Children's Programming: An Industry Peace Offering to the New Frontier. Watson, Mary Ann. 1983. 1 microfiche : negative, ill.
  13. Cigarette Advertising: My, How You've Changed! England, Bill; And Others 1987-Aug. 1 microfiche: negative.
  14. Cigarette Smoking by Adolescent Females: Implications for Health and Behavior. Gritz, Ellen R. 1982-Aug. 1 microfiche : negative.
  15. Cigarette Warning Labels as Educational Devices. Newman, Ian M.; And Others 1978. 1 microfiche : negative.
  16. Cinema Screen Advertising: An Old Technology with New Promise for Consumer Marketing. Austin, Bruce A. 1985-Aug. 1 microfiche: negative.
  17. Classrooms & Community: Using Community Resources in the Consumer Education Curriculum. Smorodin, Calla; And Others 1981-Jan. 3 microfiches : negative, ill.
  18. Clearing the Air about Cigarettes: Will Advertisers' Rights Go Up in Smoke? Richards, Jef I. 1987.. 1 microfiche : negative, ill.
  19. Cognitive Behaviors During Three Exposures to an Advertisement. Fortini-Campbell, Lisa; Moore, Jeff 1978. 1 microfiche : negative, ill.
  20. Collegiate Alcohol Risk Assessment Guide. Anderson, David S.; Janosik, Steven M. 1986. 1 microfiche: negative.
  21. Commercial Art: Scope and Sequence. Nashville - Davidson County Metropolitan Public Schools, TN. 1984. 1 microfiche : negative, ill.
  22. Commercial Complexity and Local and Global Involvement in Programs: Effects on Viewer Responses. Oberman, Heiko; Thorson, Esther 1985-Aug. 1 microfiche : negative, ill.
  23. Commercial Speech Protection and Alcoholic Beverage Advertising. Greer, Sue 1987-Aug. 1 microfiche: negative.
  24. Communication and Ethics: The Informal and Formal Curricula. Cooper, Thomas W. 1987. 1 microfiche: negative.
  25. Communication Skills 8 (Non-Leveled Semester Class for All Eighth Graders). Persuasion Unit. Corono-Norco Unified School District, Corono, CA. 1984. 1 microfiche : negative, ill.
  26. Communications and Advertising: The Non-Aligned Disciplines. Mester, Cathy Sargent 1983-Dec. 1 microfiche : negative.
  27. A Comparative Study of Advertising in Israel and the United States. Krohn, Franklin B.; Brahms, Robert 1979. 1 microfiche: negative.
  28. Competence Is for Everyone: Gender and the Conditions of Learning. Collected Readings. Kent, Martha Whalen, Ed. 1976. 2 microfiches : negative.
  29. Comprehensive Smoking Prevention Education Act of 1981. Hearing before the Committee on Commerce, Science, and Transportation, United States Senate, Ninety-Seventh Congress, Second Session, on S. 1929 to Amend the Public Health Service Act and the Federal Cigarette Labeling and Advertising Act to Increase the Availability to the American Public of Information on the Health Consequences of Smoking and Thereby Improve Informed Choice, and for Other Purposes. Congress of the U.S., Washington, DC. Senate Committee on Commerce, Science, and Transportation. 1982-May-10. 2 microfiches : negative.
  30. Computer Applications in Marketing. An Annotated Bibliography of Computer Software. Burrow, Jim; Schwamman, Faye 1986.. 2 microfiches : negative, ill.
  31. Computerized Coordinated Service Center: A Comparison of Service Methodologies and Costs in the Urban and Rural Area. Waldman, Risa J.; And Others 1983-Dec. 1 microfiche : negative, ill.
  32. Computers in My Curriculum? 18 Lesson Plans for Teaching Computer Awareness without a Computer. Adaptable Grades 3-12. Bailey, Suzanne Powers; Jeffers, Marcia 1983-May. 3 microfiches : negative, ill.
  33. Consumer Buying Goals and Communication Behavior. Moore, Roy L.; Moschis, George P. 1978. 1 microfiche : negative.
  34. Consumer Citizenship Curriculum Guides for Social Studies, English, Science, Mathematics. MacKenzie, Louise; Smith, Alice 1981. 6 microfiche: negative.
  35. Consumer Education (A High School One Semester Course). Hawaii State Dept. of Education, Honolulu. Office of Instructional Services. 1982.. 3 microfiches : negative, ill.
  36. Consumer Education for the Young Child. Volume 2: An Annotated Bibliography. Heslop, Louise A. 1981-01. 1 microfiche: negative.
  37. Consumer Education Materials: An Annotated List. Revised Edition. Alberta Consumer and Corporate Affairs, Edmonton. Resource Centre. 1982. 2 microfiche: ill.
  38. Consumer Information in the Electronic Media: Neutral Information, Advertising, Selling. Working Paper No. 4. Sepstrup, Preben; Olander, Folke 1986-Aug. 1 microfiche : negative, ill.
  39. Consumer Law-Related Education Materials (Grades 4-7). Highlands County. Allen, Rodney F., Ed.; Landry, Russell H., Ed. 1982. 2 microfiches : negative
  40. Consumer Protection in Postsecondary Education: A National Invitational Conference. Program Handbook. Albanese, Frank N.; And Others 1974. 2 microfiches : negative, ill.
  41. Consumerism Theme. Garrahy, Dennis J. 1982. 1 microfiche: negative, ill.
  42. Content Analysis of the Library Journal for 1958-80. Goldhor, Herbert 1980. 1 microfiche: negative.
  43. Copyfitting Instructor: A Computer-Assisted Instructional Aid for the Dirtiest Job in Advertising Design and Production Courses. Wesson, David A. 1986-Aug. 1 microfiche : negative, ill.
  44. Council for Programs in Technical and Scientific Communication Proceedings (4th, St. Paul, Minnesota, April 14-15, 1977). Pearsall, Thomas E., Ed. 1977-Apr. 1 microfiche : negative, ill.
  45. Courting the Buyer: The Relationship of Newspaper, Audience, and Advertisers. Thompson, Timothy N. 1987-Apr. 1 microfiche: negative.
  46. Critical Judgment. Activity Guide. Acton, Karen; Griffith, Judy 1980. 1 microfiche : negative, ill.
  47. Critical Reading That Makes a Difference. Shirley, Fehl L. 1983-Jan. 1 microfiche : negative.
  48. Critical Viewing: Stimulant to Critical Thinking. O'Reilly, Kevin; Splaine, John 1987. 2 microfiches : negative.
  49. Culture as Advertisement: A Synoptic Survey of Fast Food and Family Communication. Burd, Gene 1987-Aug. 1 microfiche: negative.
  50. Culture Writ Electronic: Themes in Television Advertising. Cheney, Michael R. 1981. 1 microfiche: negative.

   Page 2 of 9     


Microfiches@UMLib is an in-house developed database of library records which are available in microfiche format. The database contains Educational Resources Information Center (ERIC) microfiche information of journal articles, books, research syntheses, conference papers and technical reports. Apart from ERIC records, the database also contains bibliographic information of microfiches in other areas such as science & technology and social sciences.

The Indonesian Microfiche Collection consists of historical documents of Indonesia pertaining to government administration, education, culture, ethnic and social relations, language and literature.

How To View

In order to view the Microfiches, please go to the Clients Services Division, Level 1, Main Library

How to Print

Steps to get the microform in printed version:

Ask for the Microform Loan Request Form from Clients Services Division, Level 1, Central Library

Fill in your details and the number of Microfiche/Microfilm requested.

The Client Services Division will send the request form to the Preservation and Conservation Unit for printing. The process may take a few days depending on how many request form received.

Users are charged on the printing service for RM0.50 per paper (for students). RM15 will be charged for outsiders for the first 10 pages printed. The 11th page onwards will be charged RM7 per paper printed.

Need Help?

If you need assistance, please see:
Librarian at Client Services Division
Ground Floor
Central Library
Tel.: 03-7967 3293/3503

Copyright © 2010 University of Malaya Library. Email umlibweb@um.edu.my